Three weeks ago, the students from ‘business and information systems engineering (BI)’ at Hasselt University organized a service jam #servicejamhasselt.
“A service jam resembles a musical jam session: you take your instruments and start to experiment. The idea is to make fun and start creating, not only brainstorming.” says Geert Tewissen, service designer at Boondoggle.
Many times the creation of new products starts from the possibilities these products can offer: the solution. Yet ideally, a new product should stem from a problem. This is certainly the case for IT-driven products and services. The stream of design thinking provides counterweight to this solution-based approach. A solid service design pulls you back to the origin of your business: which problem of which person(s) are we going to solve?